Tuesday October 12, 2010

Which Cola Does Your Resume Brand You As?

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As top Cola brands fought to capture and sustain market share in an oversaturated soft drinks market, some very valuable marketing and branding lessons surfaced. What we learnt from the "Cola Wars" was that the fittest brand did not always thrive. On the contrary, ultimate success was the result of a shrewd branding strategy, one that truly differentiated the product from the crowd of "me too" competitors.

To combat 9.5% unemployment and competition from 14.6 million unemployed individuals, professionals and executives, too, are applying cutting-edge branding strategies to position themselves as a notch above the competition. When it comes to branding individuals, a resume is much like marketing collateral; it must be written in a compelling manner to position the candidate as the perfect solution for the employer's needs.

Consider the following tips to create a brand-driven resume:

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