Friday October 21, 2011

The Minimum Effective Dose

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In many of my recent private coaching sessions, I've been discussing the concept of the "minimum effective dose". This refers to the idea that it's important to know the least amount of effort that is required in order to produce a specific result. It's not about cutting corners, it's about understanding a problem or goal and prescribing the right solution.

So for example, let's say that you were a man and wanted to increase the size of your chest from 41" to 44" through a strength training program. If the minimum effective dose for creating a 44" chest was that you'd need to do 250 pushups per day, then it would be a waste of time to do 500 pushups per day. The "trigger" for getting you the result you wanted would be 250 pushups per day.

So in terms of recruiting and owning a business, we want to think in terms of the same simple prescriptions. Things do not generally translate into crystal clear dosages for our business but we can come up with general guidelines that make the process of recruiting less complex and more repeatable. In my work with owners and recruiters I find that they are generally feeling overworked, overwhelmed and scattered between competing demands. They are craving simplicity and systems that they can rely on.

With that in mind, I thought I'd share with you what I consider to be the simplest and most important goal that any recruiter can set for himself in terms of affecting production. This goal is simple to understand but not always easy to achieve. However, if it's achieved even seventy percent of the time, it would put you in the top five percent of all recruiters in terms of billings.

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