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Three Guerrilla Job Search Tactics!

If you’re looking for a job in this economy, you need to stand out from the crowd to get noticed -- and hired -- by employers.

It’s as simple as that.

And here are three “guerrilla” ways to do it …

Tactic #1: Create a Competitive Analysis

You can make a huge impact on employers by analyzing one or more of their competitors and then sending your findings to them by Priority Mail -- not email.

People assume that all companies keep up to date on their competitors, but this is rarely the case. Wrong. Many don't have the budget or expertise to keep on top of innovations and best practices, so your piece will likely be very well received!

Tips to make this work:

Tactic #2: Use Thank-You Note Envelopes

This is one of my favorites and it couldn’t be simpler.

  1. Get yourself a thank-you note and matching envelope. Remove the note. Keep the envelope.

  2. Start your cover letter like this, “Thank you for reading this letter.” The rest can read as a very good cover letter should.

  3. Fold up your resume and cover letter to fit in the thank-you note envelope.

  4. Mail to the hiring manager, whom you’ll address by name. Handwrite the address on the envelope, in your neatest printing.

Why does this work?

Only two things come in those small, square envelopes: thank-you notes and party invitations. Both are good things that put a tiny grin on your face as you open them.

So, when a hiring manager gets your resume and cover letter disguised as a thank-you note, they will feel happy and expectant as they open the envelope.

To illustrate, here’s what one Detroit woman emailed me just two days ago ….

“I mailed my Guerrilla Resume and cover letter on Monday 9/21 in a thank-you envelope.

“The general manager called at 5:15 Friday evening to tell me his sales manager was out of town but he didn't want me to go the weekend without knowing I should expect a call early next week. The sales manager called Monday morning. I have an appointment on Wednesday.

“I had no activity [in my job search] for months. By changing my presentation, I have an interview in less than a week!”

Pretty neat, huh?

Tactic #3: Write an Industry White Paper

Don’t be intimidated by the term “white paper.” It’s just a fancy name for a research report.

Writing one is as easy as:

  1. reading up on a hot topic in your industry;

  2. summarizing the opinions of 3-5 industry pundits and

  3. offering your own take on the subject, in a 5-10 page summary of leading ideas.

It can be effective to call the quotable people you discovered during your research, and interview them for your own piece. Ask them for feedback before you publish. They may even forward your white paper to people they know!

Tips to make this work:

Why not try one or all of these “guerrilla” job search tactics today?

- Kevin Donlin

Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free glimpse, visit Guerrilla Job Search System DVD.