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How to Effectively Use Social Media In Your Job Search

Networking is at the heart of any effective job search. Is it more effective for you to personally check into every possible job opportunity, or will you get more results if you involve lots of other people helping you find the best opportunities? Of course, it is better to have hundreds of people bringing the possible job opportunities to you. But how does anyone get other people involved. Social media can help in that respect.


LinkedIn is the place to start when it comes to a job search. If you arenít on LinkedIn yet, go sign up for your free account. What can LinkedIn do for you? It lets you see profiles of other people, and gives you a chance to connect with them. People in the technology sectors tend to move around a bit from one company to another. I started using LinkedIn just to have a current, up-to-date repository for the email addresses and contact information of friends and associates that moved on to other companies. When I got laid off, it became so much more. I was able to use the email addresses of my contacts to send out an email letting people know that I had been laid off and was looking for work. I was given leads that led to many interviews just from those emails. However, I found a number of things that LinkedIn helped me do.

Company Search

I was able to search by company name and find people that I knew that worked at companies that I was interested in. I also found people that I didnít know, such as HR representatives, Company Recruiters, and Hiring Managers. Many of these people worked at the local branches of the company where I wanted to work. I was able to contact these people through the people that I already knew at the company, or sometimes just through calling the companyís front desk and asking for the person that I had researched on LinkedIn by name.

Job Listings

Some companies post open job positions on LinkedIn. The job postings appear to be high-end, good quality jobs.

Keep People thinking about you

LinkedIn has a status update and a headline. Using the status update to let people know that you just got back from an interview, or are going to attend a networking event helps to keep reminding people that you are looking for a job. Twitter

You can use twitter to connect to people who share a common interest. You can follow users that are involved in the kind of work that you want to be doing. Sometimes you might find those that are working at the places you are interested in. If you are looking for a job at some company, you might include the company name in your tweet, you might get back more information about the company or who to contact that does the hiring.

This is another place to talk about your job search, what companies you are looking at, and what interviews you have been on. You may get good advice from other tweeters and you stay on their mind as someone looking for a job.

Also, the twitter tool called Twello, can search through Profiles and URLs looking for company names that you are interested in. You may find new people to follow and connect with through this tool.


Use notes on Facebook to add a little more than on your status updates. Keep friends and others informed about your job search. People will tend to give you advice and help keep up your spirits as you go about your job search. They may even reach out to you with a good lead or two. Notes give you a little more room to write, and a place for people to comment. Who knows, perhaps one of your notes will be commented on over and over and go viral?

Expand your possibilities and make real progress towards getting hired through effective social media use. There are jobs out there, get others to help you find those jobs and get hired right away.

- Dean Giles

Twenty one years as a Project Manager gave me a lot of experience on the interviewing and hiring end of the job market. One company acquisition and a subsequent reduction in force, put me on the opposite end of that equation. I quickly found that the automated online job application mechanisms had pretty much highjacked the hiring processes. I found that the hiring process for most people is completely broken and that what I had learned over 21 years had to be applied in new and creative ways. I documented how the new systems worked, why the old ones are failing most people right now, and exactly how to take advantage of the new systems and hierarchies. I have managed to help a number people get employed or change jobs even after they had lost all hope of finding a new job. Visit to learn more.