11 Tips For Creating Compelling Cover Letters -Part 2
7. Quantify where possible.
Don’t just say that you saved your company money or met all your sales goals. Be specific! “Saved $1.5 million annually by negotiating favorable vendor contracts,” or “Exceeded new business growth targets by 20% or more every year” makes your value more obvious. Just don’t be tempted to inflate your numbers – stick to the truth.
8. Evaluate your content.
Continue to ask yourself, “Does this strengthen my case for hire? Will they really value this information? Is this in alignment with my most important brand attributes?”
9. Finish strong.
Paint a picture of future success to get the hiring manager thinking about how you can fit into their organization. Then follow with a promise to contact them within a set time period, to see if they’d like to set up an interview. Don’t worry: you’re not being too forward.
10. Keep it short.
In the current era of texts and tweets, with readers’ attention spans quickly shrinking, brevity is crucial. And, yes, since so many cover letters are now emailed in the e-note format, an effective length could be as short as a couple of paragraphs with several bullets between.
11. Pause before sending.
After finally finishing your cover letter masterpiece, you may be anxious to send it off right away. Don’t do it. Take the time to read through it again to make sure you’ve made your case clearly and cleanly (with no typos). I also ALWAYS have a second set of eyes review what I’ve written.
Now that you know some of the secrets to writing strong cover letters, you can help ensure that your cover letter and resume score more interviews than those of your less-savvy competition. And I promise it will feel less intimidating with practice! Just like asking for a date.
Read Part 1
Author: Kristin Johnson