Three Critical Elements of a Successful Job Search
Any marketing guru will tell you, the success of a product launch depends on the quality of its advertising message, its exposure to a targeted audience and the skill of its sales presenters. If any one of those critical elements is missing, revenues fall short of corporate goals. Likewise, a successful job search requires:
Fall short on either of the three, and an extended, lengthy job search is the result.
The first step to a successful job search is a resume that communicates a strong marketing message. Just like a print ad entices the reader toward purchase, your resume has one job: to entice employers to call you for an interview.
How does one transform a boring, historical document into a marketing message that sells?
One of the most common complaints I hear from job seekers is that they get no response from their resume. When asked how they use their resume, itís usually 100% in response to posted job listings. Securing an interview from a job posting is like trying to catch a fish in a pond that is ringed elbow-to-elbow fishermen. To make matters worse, thereís a sign posted at the pond that reads, "Due to budgetary cuts, the pond wasnít stocked this year."
To get maximum exposure and more interviews youíll want to include some of the following strategies:
All the exposure in the world will not get you closer to your next career position if your interview skills are not sharper than your competition. Just like a sales person whose rent money depends on his/her ability to outsell the competition, so must the job seeker hone his/her interview skills in order to win the offer. Second choice still means "unemployed."
Some job-seekers cringe at the thought of conducting a job interview as a sales presentation. Natural-born sales people are rare. The most effective and highly paid sales professionals had to learn and practice their skills. Job seekers of any background and personality style can adapt sales skills to perfect their interview skills. Minimally, those skills should include:
Job seekers in a lengthy job search may benefit from analyzing which of the three critical elements is not working for them. Start by asking these questions:
Making sure your skills are their sharpest in all three critical elements of the job search will help you gain your career objective in the shortest amount of time with the least amount of stress
Deborah Walker, CCMC