The Digital Development Specialist will manage the development, execution, maintenance and measurement of all digital marketing and communications assets across multiple platforms to support the company?s strategic objectives. Reporting to the Manager, Corporate Communications & Digital Marketing, this position is part of the corporate marketing and communications team, and will require strong cross-functional collaboration and coordination with internal partners and external agencies in order to deliver innovative and measurably successful solutions.
Job Responsibilities (may include, but not limited to):
> Execute digital marketing strategy across digital properties, including websites, internal portals, and applications, through collaboration with the Marketing & Communications organization and business partners.
> Develop, maintain and measure the company?s online presence, including corporate and product websites, sales applications, and micro-sites.
> Establish processes for digital campaign planning, execution, optimization, and measurement via key performance indicator (KPI) achievement.
> Develop and manage a digital analytics pipeline to develop a deep understanding of user behaviors on digital properties, which will drive future digital marketing and communications efforts.
> Work with digital, creative, production and media vendor partners ? including agencies, freelancers and others ? to develop and execute digital marketing and communications programs on time and on budget.
> Own the team?s technology roadmap by reviewing new capabilities and keeping the company at the forefront of developments in digital marketing, as well as communications technologies to develop, distribute and measure content.
> 3+ years? experience with a Bachelor?s Degree in a technical field such as Digital Marketing / Design, Information Technology, Computer Science, Computer Engineering, Math or Information Systems.
> Marketing and Business majors with robust programming exp.
> Experience working in HTML, CSS or similar applications; basic PHP knowledge; Drupal knowledge preferred
> Basic knowledge of Web development technologies
> Experience with Adobe Creative Suite and with content management systems, email marketing tools & web analytics tools
> Ability to understand requirements and creatively design a functional website or digital application that optimally meets those requirements
> Organizational skills / expertise to plan for and execute routine web site maintenance
> Strong Project Management skills
> Excellent verbal / written communication skills, creative thinker, detail-oriented, action oriented and seizes opportunities
> Ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas
Mark A Ludwig
Global American Staffing
Direct: (508) 434 ? 6180
Office: (508) 230 ? 5030 x123