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Reference Number:
246
Job Description:
Our Client is seeking a motivated, smart, and driven leader to become their Director of Marketing. The Director of Marketing will build the marketing team and execute the overall strategic marketing plan for a fast growing, consumer Internet Company. The Director of Marketing will be a member of the senior management team and will help guide the strategic direction of our clients online marketplace. This is a perfect opportunity for a senior marketing manager at an established internet company to step up to the Director level at a promising, Benchmark Capital funded, start-up. If you are an individual who wants to make an impact with your ideas and vision, this position is for you.
Job Responsibilities:
- Build and manage the marketing group and oversee the marketing budget
- Refine and implement the marketing and sales strategy with specific focus on driving membership growth, brand awareness, and marketplace usage
- Design and implement integrated online marketing strategies and campaigns
- Work with development and product teams to integrate marketing needs into clients website
- Compile, interpret, and report key metrics tied to specific marketing campaigns
- Serve a key role as a senior manager assisting in general corporate strategy
- Engage in business development activities with potential partners
- Design and oversee affiliate, email and search engine marketing programs and campaigns
- Understand and evaluate competitive position with respect to new entrants in the space
Experience Level:
Unspecified
Requirements:
Our Ideal Candidate:
- 5-10 years experience in consumer marketing and strategic development at a leading internet company
- Experience executing multi-pronged marketing campaigns including: online marketing, product marketing, brand management, public relations, direct marketing, and business development
- Experience overseeing market research and product development
- Strong organizational skills, excellent communication skills, effective marketing-related writing skills, and the initiative to work in a fast paced start-up environment
- Experience building and growing a successful marketing organization
- Strong analytical skills, both quantitative and qualitative
- MBA from a top institution preferred but not a requirement given the right experience
- Experience in the shipping industry a plus, but not required
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