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Reference Number:
A10012
Job Description:
-Assist in the development of the Internet Properties Search Engine Marketing strategy with a keen focus on
(a) SEO keyword definition and monitoring processes
(b) SEA pay per click portfolio management
(c) elements of social media and user generated content.
-Assist in the development of Web content editorial guidelines so that appropriate best practices are utilized ultimately driving engaging user experiences and increases in organic site traffic.
-Write, edit and approve Web content of all content types including landing pages, articles, whitepapers, case studies, directory listing, rich media overviews and the like.
-Conduct weekly progress status / workflow review calls with a distributed content management community that exist in other internal and potentially external organizations.
-Serve as the "on demand" best practices resource providing consultative assistance and oversight to the distributed content community
-Excellent communication skills, and ability to counsel stakeholders at varying levels in order to learn the business requirements and steer the clients to Web content to meet the desired goals.
- Serve as a super user / partial site administrator of a hosted Web content management systems
-Presenting key performance indicators reports to top management including KPI relevant to understanding how effective content is or is not in achieving business goals.
-Working with external vendors that provide content either as feeds, off shore (India-based) writers or external SEM/SEO agencies
Experience Level:
4 Years
Requirements:
- 5-7 years hands on experience working with content management system (CMS) in complex corporate settings
-Proven Web editorial skills are a must
-Excellent writing for the Web skills
-Experience managing SEO vendors and programs
-Experience analyzing SEO and Web Analytics reports and acting on data
-Professional services industry experience is preferred
-Ability to handle short deadlines, fast turnaround times and interact with personnel at all levels
-Must be organized and detail oriented
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