Job Description:
Leading the way in managing the complexity and cost of specialty medicine. The company is the nation's leading pharmacy focused on the unique needs of patients utilizing specialty pharmaceuticals to treat their complex illnesses.
This is the largest specialty pharmacy in the U.S., with revenues of $8 billion in 2008. The company and has 4400 associates, including 800 nurses and 400 pharmacists, serving patients from all 50 states through over 70 pharmacy locations. The regional pharmacies are complemented by a network of infusion centers, a 24/7 clinical call center, specialized patient care teams organized around individual therapies, and local nursing services nationwide. Additionally, doctors from around the country are supported by a substantial field support organization.
Revenues have tripled in the last four years, while the company increased operating margins. Strong performance is expected again for 2009.
This company entered the specialty medication business in the 1980s, as a pharmacy for growth hormone patients, and now manages a drug portfolio in excess of 180 drugs used to treat over 25 different health conditions. Over the years, the company built the business on service excellence to patients and physicians. The company also earned the trust and confidence of drug manufacturers as reflected in having the broadest access to limited distribution drugs in the industry -- over 30 exclusive or restricted drug distribution arrangements from 25 different manufacturers.
In the last three years, a fourth key constituent has emerged -- managed care companies -- healthplans (medical benefit) and PBMs (pharmacy benefit) -- who are able to control access to drugs, pharmacies, and service providers within their membership ranks. With the biotech drug pipeline growing, and specialty drug costs increasing at two-to-three times that of traditional drug trend, managed care companies are seeking to control drug costs and deliver meaningful savings with improved health outcomes to plan sponsors. This is a critical dynamic looking forward and a great opportunity for the company to further strengthen the company's market leadership position.
The Marketing Manager - New Product Development will have responsibility for identifying market opportunities, evaluating concepts, and, ultimately, leading key projects and initiatives from concept through design, launch, and implementation, with ongoing ownership to drive penetration and ramp-up. The position will work closely with market research, sales and account management, clinical management, customer advisory groups, and external advisors and consultants to monitor external trends and become intimate with and anticipating customer segment needs, desires, and value perceptions.
The position will also maintain a strong partnership with market-facing teams, particularly sales and account management, to ensure pre-sales efforts are effective and launch performance exceed forecasts. The role will have a high level of interaction with and visibility into all functional areas of the company, as well as the Company product organization and business segments.
The initial market focus will be growing the managed care segment through innovative products and capabilities that expand the in-network footprint and increase penetration into existing accounts, including the other divisions book of business.
The responsibility progression based on the performance of this position will be to assume ownership for the product portfolio and the product development and management processes.
Specifically, the Product Manager will bring value and impact to the company in the following manner:
- Establish intimacy with customer needs, desires, and value perceptions
- Monitor industry, customer segment, and competitive trends
- Define company market and product strategies to support market, sales, and profitability objectives; leverage strategies to identify and evaluate opportunities
- Work with Product Managers to create a pipeline of new product opportunities across the different company customer segments (with initial focus on managed care)
- Lead specific key new product initiatives through design, launch, implementation and ongoing product management.
- Define forecasts and targets for assigned new products, as well as transition plans to operational groups post-launch
Keywords: managed care, healthcare, Medicare Part D, PBM, sales, contract, strategy
Full relocation is offered.
Experience Level:
5+ Years
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Requirements:
***** You must have marketing experience including strong product management experience working for a specialty pharmaceutical company. Also, you will need to have an MBA, and PBM operational experience is preferred! *****
Requirements:
This person can be located in New Jersey, or in Tennessee.
Bachelor's Degree in Marketing and/or Advertising or related field, and 5 years experience in marketing, (preferably health) including supervision/management.
Preference
- Graduate Degree in General Management, Marketing or related field, MBA, and five plus years experience in healthcare, marketing, or related field.
- Minimum of 2 years in the product management or strategy function of a leading healthcare organization
- Exemplary track record as a product manager bringing new products and capabilities to market and the ongoing ownership and business leadership of product; similar experience as a management consultant will also be considered
- Managed care background with PBM operational knowledge is preferred
- Knowledge of the Specialty Pharmacy market is a plus -- major players and value propositions, industry dynamics, network contracting strategies, utilization management tactics, service offerings, etc.
- Strong verbal and written communication skills and executive leadership demeanor
- Growth orientation and "sales" mindset
- Demonstrated ability to:
o Work and thrive in a high growth environment
o Structure and manage substantial projects / initiatives
o Establish cross-functional relationships and alignment
o Assess, analyze, and solve complex business problems
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