June 23, 2018

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Elements of Recruiting

Given the explosion in Recruitment related services, little attention has been paid to the specifics of Recruiting Strategy. In a world driven by infinite novelty, it's difficult to keep the nose to the grindstone. However, Strategy is emerging as a key consideration.

Another word for strategy is "cost effective planning". With the extraordinary number of opportunities to spend and rapidly growing budgets, most recruiting shops need a plan on which they base their success. If a company's approach is jettisoned each time a new vendor emerges, the real Recruiting endeavor never gains traction. A number of firms, including our own Interbiznet Consulting, have emerged to carry some of the weight.

The key elements of a Recruiting Strategy include:

  • A clear picture of current and future staffing requirements (five years is a good horizon line)
  • An assessment of the skills, demographics and workload requirements of current employees
  • A solid definition of regional expansion plans
  • Training requirements for Recruiting competency
  • Established communications patterns for hiring decision making
  • Clear criteria for hiring decision making
  • A clear understanding of regulatory requirements
  • A relationship with a team of creative copy writers
  • A detailed understanding of current and future marketplace trends
  • A process for identifying demographic targets
  • A conceptual map of the communications vehicles available for reaching demographic targets
  • A compelling story about the reasons this particular workplace is attractive
  • A job communications budget
  • A plan to measure the effectiveness of dollars spent on Recruiting
  • A database in which to collect data about potential employees
  • The ability to match job requirements against potential employees
  • A clear understanding of the supply-demand dynamics in the regions that will be recruited
  • Hiring Timeline objectives and a system to measure performance
  • A formal "vetting" process for new vendors

In other words, the development of a coherent Recruiting Strategy involves coming to a series of conclusions about sources and objectives. By leaps and bounds, technology and its implementation runs a distant second to questions that concern recruiting volume.

John Sumser