All successful firms have one thing in common - a single-minded dedication to their clients. That means knowing who their clients are, where they are, what their needs and perceptions are, how to communicate with them and how to attract them. Those things are what a good marketing strategy is all about.
There is a process that leads to successful marketing. It begins with information about your markets and your clients. What you’re really after is insight and understanding about the way your clients and your prospects think, the way they act and the way they make decisions.
Two essential pillars of a marketing program:
Take a look at the last 2 year’s worth of placements to determine your most probable client profile and then fill in the data below:
My Ideal Company: Number of employees: Revenue: Geographic scope: Industry: Culture:
My Ideal Hiring Authority: Age: Title: Education: Income: Marital/ family status: Values
Once you’ve determined your most probable client, answer these questions as well:
- Gary Stauble
Gary Stauble is the Principal Consultant for The Recruiting Lab, a Coaching Company that assists Firm Owners and Solo Recruiters in generating more profit in less time. Gary offers several FREE SPECIAL REPORTS including, “14 Critical Candidate Questions” & “The Search Process Checklist” on his website. Get your copy now at www.therecruitinglab.com.