Voice mail is the most effective form of advertising in the business world. Think about it. You are guaranteed a 100% "open rate" and that means that every vice president, every senior level executive and manager is getting your information. But here's the bad news, champ. They are also making a decision on whether or not to call you back, and that depends upon three things: the quality of information that you leave, the way you sound, and a clear and compelling message that can offer a solution to an immediate problem that they are facing.
How compelling is your message?
Think of voice mail as an advertisement and you'll develop a more effective method of getting calls returned.
Consider these two simple steps to a better "open rate" of your messages:
Did you ever have a former employee try to contact this prospect in the past? (if you're in the recruiting industry, you probably had LOTS of former co-workers who are not employed there anymore, right?) If you're using a contact manager program then you'll have thousands of entries and attempts from your former co-worker. Use this otherwise useless information to open up doors for you. Here's how:
One final CRAZY Bonus tip:
Try this when you're either frustrated or in a mood. Leave a message like this:
"Hello, John, this is Scott Love. My number is 828-225-7700. Just wanted to call and say 'Thanks!'"
When they call you back and ask why you were thanking them, say, "I just wanted to say thanks for returning my message. I work with managers who…" and then you go into your presentation. This could work well with someone who's either in sales or has a sense of humor. It's way out there, but could work well if you're frustrated and just need to get some excitement back in your life.
Remember, minor changes in major areas are the essence of authentic and lasting achievement. Make these minor changes in how you consider voice mail and watch your return call ratio explode.
Copyright © 2009 Scott T. Love
Scott Love improves the performance of recruiters and the margins of search firms and staffing agencies. His training website, www.recruitingmastery.com, has become one of the largest free internet training sites for the industry. To have him show your staff how to produce more than they thought possible, call him at 828-225-7700.