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Creating a Killer Staffing Website
Part 1 of 2
On a scale of 1 to 10, how effective is your website?
- Is it producing sales leads on a regular basis?
- Is it your fastest and least expensive recruiting tool?
- Is it clearly differentiating your firm from the competition?
- Is it making your sales people more productive?
- Is it helping you sell higher margin strategic staffing solutions?
- Is it allowing you to deliver world-class service?
If you are not getting these benefits--and more--from your website, it may be time for a change! To help you get started, Haley Marketing has put together a collection of resources that will show you how you can create a "Killer Staffing Website."
So what is a "Killer Staffing Website?"
Before we get started, let's define what a killer staffing website is--and what it is not. A killer staffing website is not the one with the latest whiz-bang technology. It's not the one with the coolest pictures, the best Flash movie or the most outrageous copy. And it's not the one that won the most awards or cost the most to build.
A killer staffing website is one that gets the best results. What results? Well, that depends on you, and what you are looking to accomplish.
Here are 7 possible goals for your website:
- First impressions.
Less than 10 years ago, a website was little more than an online brochure. Today, it's your online office--after all, more prospective clients and candidates will see your website than your actual offices. If your site does not instantly make the right impression, you're going to have a much harder time selling and recruiting.
Your website should not just make a great impression, it should tell people what makes your firm better than the competition. A killer staffing website clearly and convincingly differentiates a staffing firm.
Staffing is a relationship business. And relationships are built on trust. While your website will not replace your salespeople or recruiters, it can do a lot to prove your value and demonstrate that you run a trustworthy organization.
No one wants to sell a commodity. To sell higher value solutions, you first have to educate people about the need for--and value of--the solutions you can deliver. Your website is an ideal vehicle to teach people when, why and how staffing can be used as a strategic tool to solve business problems.
- Enhance / Streamline the service process.
A killer staffing website is not just a marketing tool. It also makes it easier for people to do business with you. A killer site makes it easier for clients to place orders and candidates to apply. It saves people time--while also reducing your servicing costs!
- Improve the customer experience.
If you ask 100 staffing companies, "What makes you special?," 99 are likely to reply "Our service." But service can mean a lot of different things. Wal-Mart has one kind of service experience; Neiman Marcus has another. Your website can, and should, play a big role in delivering the kind of service experience you want to deliver.
- Promotion & lead generation.
For most staffing companies, lead generation is the number one goal for their website. A killer staffing website is an efficient machine that works for you 24/7/365 to attract prospects, enhance relationships with existing clients, and generate more candidate referrals.
- David Searns
Read Part 2
Remember, Haley Marketing can help! Whether you need assistance with direct marketing to get the door open or nurture marketing to keep it open, call on us. We have two new, and very cost effective solutions that can help your business to stand-out, stay top-of-mind, and increase sales.
Just give us a call if you'd like to know more: 1-888-696-2900.