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December 14, 2017

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Don’t Be a Sales Schmuck

Slick lines, canned responses, and a voice that sounds just like the typical salesperson—a common combination for too many salespeople today. Even those who avoid this Wolf of Wall Street personal still tend to talk too much, listen too little, and dominate versus facilitate conversations with buyers. Is it any wonder that almost everyone, including salespeople themselves, dislike being on the receiving end of a sales pitch?

The definition of a schmuck is:

An obnoxious or contemptible person.

Even though many salespeople are far from the coercive schmucks portrayed in movies, most salespeople forget to ask themselves a critical question:

Would I want to be sold to by someone like me?

Chances are you’d find someone like you a little overbearing, at times, especially during those instances of the Verbal Vomit. Too much talking, even from the nicest salespeople, feels pushy and annoying. I know, I was one of them until I became a Sales Yogi, practicing Sales Flow instead of Sales Force.

schmuck-06-2008Don’t be a Sales Schmuck. Say little, ask a lot. Hear people the way you’d want to be heard. Hold your tongue, showing buyers that you hold them in high regard. Don’t be forceful, be “flowful” as you facilitate conversations where the buyer sells his or herself on buying from you.

Always let the better closer close. Remember, it’s not you!

- Scott Wintrip, StaffingU Founder and President

Scott Wintrip, PCC (scottw@StaffingU.net) is Founder and President of StaffingU, the leader in providing relationship-building techniques guaranteed to grow your business. For information on StaffingU's programs and services, including TeleClasses (live telephone-based classes), Virtual StaffingU (web-based courses), individual and group coaching, on-site training and speaking, and consulting visit www.StaffingU.net or call 866- SU-WORKS (789-6757).