Is your business ready for the holiday rush? Small-business owners can hit a lot of highs and lows during the holiday shopping season. Check out these tips on how to make the most of holiday traffic and boost sales.
1. Stay Organized
The fourth quarter can be overwhelming with budgets, deadlines and family obligations. Consider keeping a timeline of key shopping dates and organize your calendar accordingly. This can help you to stay ahead of the holiday bustle and optimize your opportunities.
2. Use Your Ad Spending Wisely
Online retailers may see an uptick in traffic throughout the holiday seasons, but not all traffic leads to conversions. Find out which days shoppers are most ready to buy to determine when ads will have the highest impact. On high transaction volume days, shoppers may not only click on the ads, they’re also most likely to purchase something.
3. Prep for Online Sales
Don’t let your online presence be an afterthought. Busy consumers have a growing interest in online shopping, so prepare to keep up with the demand. Find out how to step up your e-commerce strategy to prepare for holiday season traffic.
4. Hire the Right Seasonal Workers
Many businesses hire short-term employees to handle the increase in shoppers during the holidays, but the wrong staff can be more hurtful than helpful. Although seasonal workers may be only temporary, take the time to screen candidates and consider hiring people who reflect your brand.
5. Understand Your Customers
Finding success during the holiday sales season involves preparing, planning—and a little bit of luck. While you can’t predict everything, set yourself up for success and control what you can. Take time to research hot ticket items and the must-haves for Christmas.
Author: Nina Ngai - Content Strategist, Federated Media
Original link: www.americanexpress.com