Brand Strength
Brand strength is the combination of market awareness and customer satisfaction and is compared against market awareness for clarity.

Customer Satisfaction
A summary score that describes, with equal weighting, the experience of paying customers. Variables including interface design, resume quality and posting results are included in the score.

Category and Quality
Over 2200 working recruiters were surveyed and determined the rankings of job sites based on their overall quality.

Marketing Effectiveness
Marketing effectiveness is based on web design, inbound links (links on other websites that point to the vendor's website) and traffic.

Overall Rankings
A Job Advertising Distribution (JAD) company takes job posting data from a customer and distributes it to a variety of web based media outlets. A customers' jobs are posted in a variety of settings resulting in a higher flow of resumes per job advertisment. Any company using the Internet for job posting needs the partnership of one of these services.

Resume Quality and Job Posting Comparison
Recruiters were asked to measure the quality of resumes, the ease of use in the job posting process and the results of their job postings of the top 5 Internet job sites.