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Northridge CA Full Time Posted: Saturday, 9 November 2019
 
 
Applicants must be eligible to work in the specified location

Additional Work Location(s) :

Position Summary:

The Manager; Consumer Audio Marketing - Customer Marketing will lead the brand development of HARMAN's Consumer Audio in key major metro markets in the US. Leveraging both B2C and B2B tactics and solutions with key customers, this role is responsible for elevating Harman's customer experience and consumer marketing activities. This person will act as the bridge between sales and marketing to develop Customer programs in must win markets. These programs will grow share by increasing excitement with Customers and increasing demand with consumers. These programs will also seek to drive buzz from press to help elevate the JBL brand in these markets. This role works across all customers - both national (in the regions) and local, as well as with all sales reps and marketing counterparts.

This person will work closely with the US GM in creating selling stories for key business meetings and presentations (Executive meetings, Customer meetings, etc.) and help ensure that the GM can execute their business agenda.

Supervisory Responsibilities:

The Manager, Consumer Audio Marketing - Customer Marketing, will manage multiple agency partners and two Marketing Specialists who are both located in the Northridge office. As well, this person will have significant influence with the Stamford, CT and Northridge marketing teams to enlist their assistance in program execution.

Job Responsibilities:

Grow HARMAN Consumer Audio Revenue in Key Markets via Consumers and Customer Engagement

  • Develop B2C and B2B plans in the 5 identified must-win markets.
  • Develop marketing programs with retailers - both national (in market) and local, designed to drive their participation and elevate the brand experience.
  • Incorporate 360 degree marketing and PR tactics to enhance these programs.
  • Leverage strong sales and retailer understanding to engage the right people at the retailers (national & regional) to deliver the most effective programs.
  • Work collaboratively with Harman sales to sell ideas into retailers.
  • Leverage regional consumer insights to build more effective programs and a richer understanding of what motivates consumers.
  • Drive maximum utilization of Harman's portfolio of marketing assets - working with the heads of sports and music Mktg - to leverage them into customer programs. This includes use of all sports teams, players, musicians, venues, merchandising units, social pages, etc.

Elevate The Selling Experience

  • Partner with Region GM with executing their business and sales agenda.
  • Develop new programs for sales to use with customers. Whether it be events and programs to sell, or creating ways for customers to use the Harman-owned assets, this person will add a new dynamic to how we sell.
  • Create selling stories including presentations and videos for the Sales executives to bring to customers.
  • Actively involved in customer meetings and sell-in as appropriate.

Marketing Excellence

  • Champion the customer POV.
  • Develop insights-based creative marketing ideas.
  • Leverage Harman-owned marketing assets (teams, players, performers, venues, events).
  • Ideate and develop “never been done before” marketing ideas.
  • Identify strategic “tent-pole” promotional platforms that can be scaled nationally.
  • Elevate the Harman brands through buzz-worthy events and ideas.
  • Collaborate and occasionally lead cross-functional teams (legal, sales, finance, communications, etc.) and external agency resources.
  • Lead flawless execution across all programs launched in key markets.

Basic Qualifications:

  • Minimum of 5 years consumer marketing experience.
  • Prior experience in a large organization or agency.
  • Previous customer marketing experience is a bonus.
  • Experience selling programs internally or externally is a bonus
  • Retail experience

Preferred Qualifications:

  • Experience with consumer electronics retailer
  • Proven record of developing and executing marketing programs (preferably with customers)

Eligibility Requirements:

  • Willingness to travel 30-40%.
  • Willingness to work in an office.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Other:

  • Collaboration is key in this role as the person must work well with sales and the various constituents within Consumer Audio Marketing
  • Outgoing personality

#LI-DT1


Northridge CA, United States of America
Harman
Harman
JS117813-EN_US
11/9/2019 5:04:48 AM


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