| Marketing Director | Back to search |
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Contact Information: Marketing Company Nashville, TN |
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Reference Number: Job Description: Job Summary: As the Marketing Director, you’ll manage the strategic development, design and implementation of product positioning, product launch, brand and market awareness. Being a significant contributor to the organization, you will also manage the company’s advertising and public relations initiatives while maintaining The Company’s positive and professional image. To be successful, you must be a marketing guru who is a natural leader with excellent communication skills and has the ability to achieve and maintain a high level of service. Essential Responsibilities: • Responsible for development and management of brand marketing programs to include TV, radio, print and OOH to meet business objectives. • Contribute to the success of sales and profitability by providing expertise within marketing products, services, etc. Identify opportunities to improve and further grow business. • Influence business decisions by communicating effectively with all levels of the organization. This includes interacting the EVP Marketing, SVP-Sales, CEO, and managers to help interpret what drives results. • Monitor and evaluate the effectiveness of marketing campaigns and suggest improvements on all marketing initiatives. • Ensure cross channel integration of campaigns (i.e. TV commercials, online marketing, direct marketing, promotions, etc.). • Develop research priorities and translate into marketing plan • Instrumental in guiding media plan and media selection • High level of integration with Agency Key Job Elements: • Bachelors degree, preferably in Business/Marketing • Minimum 5 years brand marketing experience, preferably within the Insurance or Retail Industry • Demonstrated ability to launch, track and optimize a variety of marketing campaigns at the same time • Experience managing brand marketing, maintaining clarity and consistency of brand standards across all media • Positive outlook and vision for growing the business and improving the ROI for the company and its customers • Ability to source, negotiate and manage 3rd party marketing relationships • Ability to communicate effectively will all levels of employees and management – Excellent communication skills, both oral and written • Compelling copy/writing and editing skills for writing and/or reviewing press releases, marketing collateral, white papers, websites, newsletters and other items • Ability to analyze performance metrics and make appropriate adjustments in or to drive marketing • Previous experience managing P&L • Ability to motivate, develop and lead team Experience Level: Requirements: | |
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Date Posted: 11/22/2009 Last Updated: 11/22/2009 |
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