| Senior Manager Shopper Insights | Back to search |
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Contact Information: Consumer Packaged Goods Mfr. Bentonville, AR |
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Reference Number: Job Description: Position is in consumer research in the Consumer Packaged Goods industry. (This would be for products sold in grocery stores or convenience or drug stores.) The Manager will be responsible for the collection and interpretation of primary and secondary research and will provide recommendations on the direction of current and future products. The Manager of Syndicated data and Shopper Insights must be familiar with Household panel data, SKU and pricing analysis and syndicated scanner data, focus groups. There will be strong emphasis on private label products. Extremely adept presentation skills are required. Expertise in supervision of junior managers desired. The Researcher will also be responsible for managing market research projects/studies from inception to completion including, but not limited to, identifying the most appropriate market research firm, designing the studies, assisting with the development of the market research tools needed, analyzing and interpreting the data, making recommendations and presenting the findings to senior management. Experience Level: Requirements: | |
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Date Posted: 11/22/2009 Last Updated: 11/22/2009 |
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