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Reference Number:
JCM44154303
Job Description:
Title: Marketing Manager - Internet Marketing
Location: DE-Wilmington
JPMorgan Chase & Co. (NYSE: JPM)is a vibrant, healthy financial services firm that is poised for additional growth. Ranked among the "Most Admired Companies" by FORTUNE magazine, JPMorgan Chase manages assets of $2.1 trillion and employs more than 200,000 employees in 60 countries.
We're a recognized leader in investment banking, asset management, private equity, commercial banking, credit cards, and financial services for consumers, small business and commercial banking. We serve millions of consumers in the United States as well as many of the world's most prominent corporations, institutions and government entities through our key brands: J.P. Morgan and Chase.
If you're interested in working in an environment where leadership, excellence, integrity and diversity are among our core principles, then explore the opportunities at JPMorgan Chase. Further information about careers at JPMorgan Chase can be found on our website:
www.jpmorganchase.com/careers.
As a marketing senior manager, within Credit Card Services, you will be responsible for Internet marketing channel strategy to acquire new customers for Chase branded and co-branded products. This includes marketing strategy, portal design, internal ad serving, banners and SEO/SEM.
The ideal candidate will have an extensive background in ROI-based online marketing; have demonstrated innovation in creating new internet marketing strategies and tactics; and have website design/optimization experience.
Responsibilities:
Play a leadership role in redesigning Chase.com to create an optimal sales experience for new and existing customers.
Identify and work collaboratively to implement universe expansion acquisition opportunities online, across Chase's web sites, affiliates, 3rdparty media buys and partner web properties
Develop strategic media opportunities to increase efficiency and reduce average customer acquisition costs
Consultation with Relationship Management team on strategy and results
Attend meetings and prepare presentations to update internal clients, partners and senior management
Ongoing forecasting to review risks and opportunities for online channel programs
Demonstrated ability to manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
Strategic leadership on Chase Brand Campaigns and new partner launches with online initiatives
Act as a subject-matter expert on cross functional projects and initiatives that impact online or offer opportunity/universe expansion
Utilize internal/external reporting and analysis to make ongoing campaign optimization recommendations
Management of direct reports as well as, of cross functional teams
* A Bachelor's Degree is required. Course work in marketing, advertising, or communications is preferred.
* Five plus years experience in online marketing
* Portal design, Ad Serving / Optimization experience highly desired
* Experience working with online performance tracking, optimization and measurement tools. Strong ROI focus with ability to analyze reports to develop ongoing recommendations.
* Experience in managing vendors
* Marketing functional, technical and operational knowledge important
* Strong communication skills and the ability to work independently, as well as, lead cross-functional teams is required
* Strong project management, multi-tasking, leadership skills
Experience Level:
Unspecified
Requirements:
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